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What are Meta Tags?

Meta labels give data about the page in the HTML of the record. This data is classified "metadata" and keeping in mind that it isn't shown on the page itself, it very well may be perused via web indexes and web crawlers. 

Web indexes, for example, Google use metadata from meta labels to comprehend extra data about the site page. They can utilize this data for positioning purposes, to show scraps in list items, and in some cases they can disregard meta labels. 

Illustration of meta labels incorporate the <title> and <description> components.

Getting Started with Meta Tags

Meta labels speak to the start of most SEO preparing, for better or in negative ways. I pondered precisely how to present this theme since we generally find out about the terrible side of meta labels — in particular, the catchphrases meta tag. One of the primary things dismembered in any site audit is the abuse of meta labels, fundamentally in light of the fact that they're at the highest point of each page in the header and are thusly the principal thing seen. Yet, we would prefer not to get excessively negative; meta labels are probably the best apparatuses in a hunt advertiser's collection. 

There are meta labels past portrayal and watchwords, however those two are singled out the most. I've separated the most-utilized (in my experience) by the great, the terrible, and the unconcerned. You'll see that the rundown gets longer as we get to the awful ones. I didn't will cover the entirety of the meta labels conceivable to add, yet there's a far reaching meta label asset you should look at in case you're keen on all that is out there. 

It's imperative to take note of that in 2019, you meta labels actually matter, yet not every one of them can help you. It's my experience, and I figure anybody in SEO would concur, that in the event that you need to rank high in hunt, your meta labels need to go with great substance that centers around client fulfillment. 

My primary suggestion: adhere to the center least. Try not to add meta labels you don't require — they simply occupy code room. The less code you have, the better. Think about your page code as a bunch of bit by bit bearings to get some place, however for a program. Incidental meta labels are the irritating "Go straight for 200 feet" details in driving headings that basically instruct you to remain on a similar street you're as of now on!

The good meta tags

These are the meta labels that should be on each page, regardless. Notice that this is a little rundown; these are the solitary ones that are required, so on the off chance that you can work with simply these, kindly do.

• Meta content type – This tag is important to announce your character set for the page and should be available on each page. Leaving this out could affect how your page renders in the program. A couple of alternatives are recorded beneath, yet your website specialist should understand what's best for your webpage.

<meta http-equiv="Content-Type" content="text/html; charset=utf-8" />

<meta http-equiv="Content-Type" content="text/html; charset=ISO-8859-1">

• Title – While the title tag doesn't begin with "meta," it is in the header and contains data that is imperative to SEO. You ought to consistently have a novel title tag on each page that portrays the page. Look at this post for more data on title labels.
• Meta description – The scandalous meta depiction tag is utilized for one significant reason: to portray the page to searchers as they read through the SERPs. This tag doesn't impact positioning, yet it's significant notwithstanding. It's the advertisement duplicate that will decide whether clients click on your outcome. Keep it inside 160 characters, and compose it to grab the client's eye. Sell the page — get them to tap on the outcome. Here's an extraordinary article on meta depictions that broadly expounds.
• Viewport –n this portable world, you should determine the viewport. In the event that you don't, you risk having a helpless versatile encounter — the Google PageSpeed Insights Tool will disclose to you more about it. The standard tag is:

<meta name=viewport content="width=device-width, initial-scale=1">

The indifferent meta tags

Various destinations should utilize these in explicit conditions, however in the event that you can do without, kindly do.

• Social meta tags – I'm leaving these out. OpenGraph and Twitter data are important to sharing but are not required per se.
• Robots – One huge misconception is that you have to have a robots meta tag. Let's make this clear: In terms of indexing and link following, if you don't specify a meta robots tag, they read that as index,follow. It's only if you want to change one of those two commands that you need to add meta robots. Therefore, if you want to noindex but follow the links on the page, you would add the following tag with only the noindex, as the follow is implied. Only change what you want to be different from the norm.

<meta name="robots" content="noindex" />

• Specific bots (Googlebot) – These tags are used to give a specific bot instructions like noodp and noydir (same, but instead the Yahoo Directory listing information). Generally, the search engines are really good at this kind of thing on their own, but if you think you need it, feel free. There have been some cases I've seen where it's necessary, but if you must, consider using the overall robots tag listed above.
• Language – The only reason to use this tag is if you're moving internationally and need to declare the main language used on the page. Check out this meta languages resource for a full list of languages you can declare.
• Geo – The last I heard, these meta tags are supported by Bing but not Google (you can target to country inside Search Console). There are three kinds: placename, position (latitude and longitude), and region.

<META NAME="geo.position" CONTENT="latitude; longitude">
<META NAME="geo.placename" CONTENT="Place Name">
<META NAME="geo.region" CONTENT="Country Subdivision Code">

• Keywords – Yes, I put this on the "indifferent" list. While no good SEO is going to recommend spending any time on this tag, there's some very small possibility it could help you somewhere. Please leave it out if you're building a site, but if it's automated, there's no reason to remove it.
• Refresh – This is the poor man's redirect and should not be used, if at all possible. You should always use a server-side 301 redirect. I know that sometimes things need to happen now, but Google is NOT a fan.
• Site verification – Your site is verified with Google and Bing, right? Who has the verification meta tags on their homepage? These are sometimes necessary because you can't get the other forms of site verification loaded, but if at all possible try to verify another way. Google allows you to verify by DNS, external file, or by linking your Google Analytics account. Bing still only allows by XML file or meta tag, so go with the file if you can.

The bad meta tags

Nothing bad will happen to your site if you use these — let me just make that clear. They're a waste of space though; even Google says so (and that was 12 years ago now!). If you're ready and willing, it might be time for some spring cleaning of your <head> area.

• Author/web author – This tag is used to name the author of the page. It's just not necessary on the page.
• Revisit after – This meta tag is a command to the robots to return to a page after a specific period of time. It's not followed by any major search engine.
• Rating – This tag is used to denote the maturity rating of content. I wrote a post about how to tag a page with adult images using a very confusing system that has since been updated (see the post's comments). It seems as if the best way to note bad images is to place them on a separate directory from other images on your site and alert Google.
• Expiration/date – "Expiration" is used to note when the page expires, and "date" is the date the page was made. Are any of your pages going to expire? Just remove them if they are (but please don't keep updating content, even contests — make it an annual contest instead!). And for "date," make an XML sitemap and keep it up to date. It's much more useful.
• Copyright – That Google article debates this with me a bit, but look at the footer of your site. I would guess it says "Copyright 20xx" in some form. Why say it twice?
• Abstract – This tag is sometimes used to place an abstract of the content and used mainly by educational pursuits.
• Distribution – The "distribution" value is supposedly used to control who can access the document, typically set to "global." It's inherently implied that if the page is open (not password-protected, like on an intranet) that it's meant for the world. Go with it, and leave the tag off the page.
• Generator – This is used to note what program created the page. Like "author," it's useless.
• Cache-control – This tag is set in hopes of controlling when and how often a page is cached in the browser. It's best to do this in the HTTP header.
• Resource type – This is used to name the type of resource the page is, like "document." Save yourself time, as the DTD declaration does it for you.

There are so many meta tags out there, I’d love to hear about any you think need to be added or even removed! Shout out in the comments with suggestions or questions.

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