How Important Is Site Speed For SEO?
Reduce page load time and get a lot of traffic.’
After
spending months of hard work and investment in designing and developing
a full-fledged website, you must be ready to launch it. Everything
seems to be good at the front-end but even after thorough testing, there
may be some things that you or your developer may forget to do. And
when it comes to outcomes such as traffic, and SEO rankings, many
persons fail to see what they have expected. This may happen because of
one important thing that most people forget to do and that is a website
speed test.
The website speed is checked to ensure that the
website pages aren’t loading slower than the expected time. What if your
website design is stunning and you have published engaging content on
it but still users are not visiting your website? You will lose a number
of genuine customers and with time Google will drop your rankings.
You
must have heard that the first impression is the last. If your website
takes ages to load, it will drive your customers away and hence decrease
your sales. So, invest time in performing the google website speed
test, if you want to increase your conversion rate.
What Is A Page & Site Speed?
Many people often get
confused between page speed and site speed. Let’s make it clear to you.
Site speed is defined as the time that a website takes to interact with
the user and how much time it takes to load when a user clicks on any
element present there. Whereas, page speed is defined as the amount of
time taken by the content to load on a particular webpage.
Page speed is measured in different ways and these are as below:
TTFB (Time to first byte): How much time a browser takes to receive the first byte of information from the server.
Fully loaded page: How much time a browser takes to fully load the content of a specific page.
Now
let us see what are the factors that determine page speed. These are
hosting server quality, file size, bandwidth amount in transit, page
elements, browser, images, etc.
Why Site Speed Is Important For Seo Success?
In
the website’s SEO performance, site speed plays an important role. If
you don’t pay attention to this metric, you can lose traffic that will
result in losing revenue. Some reasons why you should improve site
loading speed.
- It affects the ranking of the website on search engine
In
a Google update given in May 2020 about the evaluation of page
experience for a better web, it revealed that a variety of user
experience criteria such as page load time and mobile-friendliness are
added in search thus, these are factors for ranking results.
Therefore, a website will be ranked on google if it follows Google algorithms,
must have relevant and unique content, and less loading time. Thus,
site speed plays a vital role in ranking on search engines.
- Google easily crawls the websites that take less time to load
Nowadays
websites are made simple and attractive and are incredibly wieldy. Make
sure the elements and the content is sorted and should be placed in an
organized manner. These factors can make a huge difference. So, fix
website structure, clean or delete unwanted and outdated posts, bring
all redirects into order, fix URL structure, upload media files after
compression, and more.
One should invest in a better hosting
server to reduce fetching time and to get improved performance. The
bigger the file size, the more time it will take to load. This will not
only impact rankings but also affect crawling. The faster your hosting
server, the faster GoogleBot will come and crawl web content.
- This reduces the bounce rate of the website
Well,
to improve your conversion rate and decrease your bounce rate, it is
crucial to improve your website loading time. The ideal site load time
is 2 to 4 seconds and must not be longer than that. If a site takes more
time to load, users will eventually click on the back button and will
never come back. This will create a bad impact on your business
revenue.
To increase brand visibility and conversion of users
into customers, it is crucial to ensure that users must spend more time
on your website. To achieve that one should do a regular site speed test
and maintain it.
- Websites with minimum site load time have high conversion rates
If a website takes less time to upload, there are high chances that more users will click on the link and visit. If more users visit your website,
it will increase the traffic rate. And if users spend more time on the
website there is a high probability of trusting in your brand and likely
they will buy your services. Therefore, this will increase your
conversion rate and generate more leads.
- It improves the general user experience
Do
you know several people feel real stress while experiencing mobile
delays whether it’s about downloading a file or a website? Thus,
minimizing the site load speed is going to please your clients and make
them happy. This ultimately means that they are enjoying your site &
content in it and this will make them visit your site again. Google
considers such sites as great results for search queries because you are
delivering the best when it comes to website quality.
- Fast loading websites attract more users
We
all will agree to this point that we prefer the sites that load faster.
And we always use those sites to revisit to get related services and
goods. Moreover, Google revealed in its research that was conducted in
2018 that more than 53% of visitors leave the sites that take more than 3
seconds to load. Therefore, it is advised to conduct site speed tests
regularly. You can use various tools for site speed checks such as
Google PageSpeed Insights, GTmetrix, etc. Well, many companies provide
the best SEO services and speed optimization services.
Hi
friends if you have any doubt regarding this post then you can just
grad and press the comment or contact us and then just send your doubt
we will respond you as possible as faster if you wanna want a post or
anything then just comment us
And
if you want more post updated to you then just follow our website below
the profile in the home page it contains the three lines in topleft
side click it and below the profile tap follow and then you are updated
daily our posts
And this is m.subhashini
From the vinithhelpingblog
And thanks for supporting us
Comments
Post a Comment